"Knowledge, accountability, quality service

and a passion for people are the heart & soul of our business." 


Ben Davis

"As a child, I grew up playing many sports.  Like most kids, my parents signed me up for various sports until they figured out which ones I enjoyed.  As I grew from a kid to a teen, my passion for sports led me to exercising for health reasons.  My interests went from having fun to staying healthy, mentally and physically.  I soon discovered it was a way to eliminate stress in my life.  This led me to pursue a degree in Exercise Science and I graduated from Florida State University in 2005.

Even though I had my degree, I wanted to test my knowledge, so I registered to take the CPT exam through the NSCA.  This is considered the gold standard for personal training certifications.  After successfully passing the exam, I became a full time personal trainer.

As an adult, I developed a passion for exercise.  I wanted to help other people experience joy from physical activity and exercising.  Most people dislike to exercise, so I became the energetic, caring, and motivating source of positive reinforcement people needed to not only meet their goals, but also to help instill a passion in themselves for exercise.

I love to work with everyone.  You can be an athlete, average Joe, young or old, that doesn’t matter.  If you will just bring me your needs and goals, I can make an hour of exercise seem like 15 minutes.  I feel honored to be able to help people improve the quality of their life.  I started training in 2006 and have gained many dear clients who I continue to work with to help them meet their goals.  If you are looking for a compassionate and uplifting work out coach, I am the solution for you."

Paul Masterson

"I have enjoyed working out and being active from a very young age.  After years of exercise and challenging others to do so for fun, my passion brought me to understanding more about the science of exercise and how it benefits the body, mind and spirit.

After receiving my bachelors degree in business and working several 9 to 5 jobs, I decided to go full time into my first love; helping people through fitness training and education.

I became ESA certified in 2002 and have been training and helping change lives ever since.  My training goal is to eliminate life imbalances through functional training, nutrition, stress relief and recovery solutions.

I enjoy giving people the accountability and resources to realize their best."

Jennifer McCoy

“My passion for seeing people make positive life transformations inspired me to earn a B.S. in Exercise Science and Health Promotion and a minor in Nutrition from Belmont University.  In addition to my degree, I am also an ACSM Certified Health and Fitness Specialist and an ACE Certified Personal Trainer. 

I use my educational background and hands on experiences to create effective individualized exercise prescriptions for my clients that make it possible for them to grow as a person and reach their goals.

I am dedicated to empowering my clients by assisting them in accomplishing a life transformation that is not only physical, but mental and spiritual as well. 

I believe that two are better than one and by working together we can overcome tough obstacles and achieve more goals.  By encouraging and keeping my clients accountable I enable them to create a healthy lifestyle that allows them to thrive in all facets of their life.

I believe that every person has amazing potential and I am eager to help them realize how much they are capable of by coaching them through a variety of efficient training methods that are client-centered and guarantee results, regardless of past physical ability.”